We are moving further in this Paperless direction all the time, the public demands higher accountability with respect to environmental concerns which come from large amount of printing traditionally associated with the sale of a home. In my practice I use paperless marketing techniques via the internet as my primary marketing tools and only run one print ad for the property in the local Real Estate Paper to cut down on the environmental impact of the listing.

Benefits of working with digital marking range from less environmental impact to greater exposure of your product, this applies very well to the Real Estate Market. I am able to expose my listings to a greater amount of people and have them come look at the property online and on their own time, which is great for busy people.

One great challenge with a paperless transactions come with strata properties, where there are large documents that need to be reviewed. I have an e-reader where I can load PDFs and read them without the glare of a computer screen, but for people who can not read small text and don’t have a reader they receive these 200 page documents in print. It is more than 50% of all the printing in a traditional “Non-Paperless” transaction. In my practice it makes up about 90% of my paper use in any given transaction where my clients have no other option.

I am a fan a of the paperless movement and through the new practices we are following I am already seeing strong benefits for the environment, and also savings to both my time and expenses. This has been a win-win-win situation in my business. In the future I see this Paperless movement becoming more prevalent as older paper driven business models fade away into the past. Paper is a valuable resource, and I have been quoted many times as saying “if we are going to print it, than we are going to use good paper” I feel this gives what we print the value it deserve. It also helps me be less inclined to print things without good reason.